Internet dating giant Match Group acquires Egyptian dating startup Harmonica to expand into Muslim-majority markets
Internet dating giant Match Group acquires Egyptian dating startup Harmonica to expand into Muslim-majority markets
Internet dating giant Match Group acquires Egyptian dating startup Harmonica to expand into Muslim-majority markets

Match Group, the internet giant that is dating a market limit of over $20 billion that owns various dating web sites and apps including Tinder, OkCupid, PlentyOfFish, and has obtained Egyptian internet dating startup Harmonica, the Dallas-headquartered business announced today in a declaration to MENAbytes, without disclosing economic information on the deal.

Created in very hungarian brides early 2017 by Sameh Saleh, Tamer Saleh, Shaymaa Aly & Aly Khaled, Harmonica’s app that’s carefully created for Muslims helps users find a prospective wife. The software, as being a declaration by Match Group records, approaches matchmaking that is mobile respect to regional traditions and cultures.

It is possible to find out more information about the way the application works in this piece we'd written a year ago.

“Sameh founded Harmonica after witnessing their sibling along with other relatives try to meet prospective husbands through the marriage process that is arranged. He thought technology could facilitate relationships that are meaningful empower singles to meet up their future life lovers, but there have been no services and products serving their community or handling more conservative cultural norms,” the business explained in a declaration.

Match Group is acquiring the Egyptian startup to provide 33 countries in Asia and MENA which have a big Muslim population. Harmonica’s little group of 12 full-time employees (like the founders) is joining the US business within the purchase and can evidently work with an English app in addition to Harmonica currently posseses an app that is arabic-only. Harmonica, per declaration, will remain headquartered in Cairo, with Sameh Saleh continuing as CEO. It should be Match Group’s office that is first the center East.

The US business with this specific purchase is supposed to be accepting different (fairly smaller) players which were wanting to re solve the situation of internet dating for Muslims, with YC-backed Muzmatch that recently raised $7 million Series A, being the absolute most one that is prominent.

Sameh Saleh, co-founder and CEO of Harmonica, stated, “Two years ago, we founded Harmonica with your siblings, cousins, and buddies in your mind, with all the aim of assisting them locate a partner that is perfect. It had been critical that that which we built ended up being one thing to guard them and express the values which our community cares profoundly about. It had been also essential our moms and dads could be more comfortable with them using our app.”

“We’ve already facilitated a huge selection of marriages simply in Egypt and think that with Match Group’s experience that is vast you will find exciting possibilities ahead,” he included.

Mandy Ginsberg, CEO of Match Group, stated, “As we think of worldwide development and expansion, you will find huge populations of young singles — mostly across Asia while the Middle East — which will be searching for their life lovers within the forseeable future, and that aren't properly offered by Western services and products”

“The Harmonica group isn't only smart and revolutionary, but has generated an extremely differentiated and product that is technologically impressive, although early-stage, really knows the requirements of this tradition. We think we’ve discovered great skill, with regional expertise and insights which will help us further flourish in our worldwide expansion strategy,” she included.

Harmonica had been backed 500 Startups (it had been section of their accelerator that is global Flat6Labs Cairo.

Both the investors using this purchase have actually completely exited the Egyptian startup. This is the very very first high-profile exit for Flat6Labs, one of many earliest and leading accelerators associated with area.

Ramez El-Serafy, CEO of Flat6Labs, commenting in the event, stated, “From time one we’ve had significant amounts of rely upon Harmonica’s talented group, and their truly innovative wedding matchmaking application; now, we’re delighted that Match Group is sharing the exact same self- self- self- confidence in going ahead using this deal that is remarkable. This deal marks the very first flat6Labs that are major with significant comes back on investment in only over one year.”

Harmonica early in the day this had also joined Technology Innovation and Entrepreneurship Center’s incubation program year. The startup had finished from TIEC’s incubator last thirty days.